Your FDI marketing strategy: Getting the right mix

In a session on 29 March 2018 in Maastricht I have looked into developing a marketing plan, focusing on strategy, tools and budgeting tips for FDI marketing professionals. The session will covered components found in an economic development annual marketing plan and present perspectives on marketing’s role in FDI, including insights in social media and communications.

Ambitious FDI marketing professionals joined this presentation at the International Conference on Foreign Direct Investment, Extra Energy for Economic Expansion, at MECC Maastricht – The Netherlands.

April 2018


Dick de Jong en Marcel Karres: joint force for the marketing of city and region

Germany Land of Ideas, Brainport, Health Valley, Holland City. countries, regions and cities position themselves.

How to do that with focus and successfully? A theme is often chosen, deep understanding from a marketing perspective is not always present. External developments and changing competition require self-awareness about the own strengths and demand for effective cooperation. Dick and Marcel support successful activities with an eye for the market, identity and brand of the city and region.

An analysis is made with the Brandaris Brandbuilding model which we position in an external environment of drivers of companies, visitors and residents at different levels: locally, regionally, (inter) nationally. Analysis, feasible marketing plan and concrete support contribute to the attractiveness of city and region.

Dick de Jong (+31651703076) has experience with the marketing of among others, Leidsche Rijn, Utrecht, Rotterdam, Enka, Food Valley, Achterhoek, Leeuwarden

Marcel Karres (+31630082209) has international experience with competitiveness, investment promotion and location and site selection among including Korea, Germany, Delft, Province of Gelderland, Port of Amsterdam

February 2018