New ventures require solid ground and spirit to jump...

Karres Development Advisory supports companies and public organisations with the development of new business activities by providing thoughtful area marketing and city strategies, effective action plans and hands-on support, which gives these clients a jump start in new markets

Your FDI marketing strategy: Getting the right mix

In this session on 29 March in Maastricht I will look into developing a marketing plan, focusing on strategy, tools and budgeting tips for FDI marketing professionals. The session will cover components found in an economic development annual marketing plan and present perspectives on marketing’s role in FDI, including insights in social media and communications.

Ambitious FDI marketing professionals are invited to join the International Conference on Foreign Direct Investment: Extra Energy for Economic Expansion (E4)
28th and 29th of March 2018, MECC Maastricht – The Netherlands


Dick de Jong en Marcel Karres: joint force for the marketing of city and region more

Market Entry

Why and how to start in a new market e.g. in the Netherlands, in Germany, or in Asia?

Can I find potential cooperation partners and how do I raise their interest?

Who can save me time to make tracks or to take initial steps?
Getting hold of the right information and to validate your information, finding the right partners for your business case, there are many questions to ask...

This is where Karres Development Advisory reaches you a helping hand.

Area Marketing and City Strategy

Why do users, visitors or investors find our area attractive?

Do we fully understand the business model of our area?

How do we include stakeholders to contribute to future proof policies for a prospering area?

Bringing together corporate, public and institutional stakeholders by looking ahead, mapping out relevant uncertainties and providing tools for adequate action. Whether it is for a clustermarketing initiative or to develop broad longterm future scenarios, this is the field where Karres Development Advisory lends a helping hand.

Karres Development Advisory offers

▼Experience with international business development and location and site selection for private companies in various industries such as: food, agro, life sciences, clean-tech, machinery, renewable energy, automotive, IT, and creative industries

▼Experience with investment promotion and economic development for public entities such as city, regional and national governments

▼Flexibility and diversified expertise through the cooperation with qualified partners in the field of market entry services and city strategy

▼A strong network among companies, governments and intermediary organisations